As one of the watchdogs of national economic security in Nigeria Customs Service, has again showed in words and deeds,…
Public relations
Lessons From a 103 Year Old Productivity Technique
Have you ever caught yourself engaging in productivity envy? Some people accomplish so much, yet it seems like no matter…
Bras and the Breast Cancer Cover-Up
“Whom can you trust when your culture is the biggest enemy of your health? Can you trust your culture’s leading…
What IS the Difference Between Marketing and Sales?
There seems to be a never ending argument among marketing and sales professionals as to what really is the difference…
How To Use And Understand The 3 Levels Of Measuring PR
Public relations is one of those industries that is hard to define and sometimes even harder to understand. There are…
Creativity in PR Takes Centerstage
Even as persistent overuse and empty application conspire to rob it of all meaning, the transformative impact of genuine business…
5 PR Strategies For 2021
2021 has finally arrived. As most anticipate a better year in both health and in business, marketers will continue to…
An Aspirant’s Entry Into the Advertising and Public Relations Industry
What is Advertising? Advertising is the process of creating positive imagery for a product or service so that the brand…
Why Companies Hire Public Relation Agencies
Communication plays a very important role in today’s world. Whether it is between two individuals, two companies, or between an…
Union of the Trio – Public Relations Vs Publicity and Their Role in Marketing
There’s a fallacy that most public relations firms do PR. Essentially they do publicity. How’s that possible, you ask? Well,…